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Buku pemasaran jasa lovelock pdf
Buku pemasaran jasa lovelock pdf









In Proceedings of the 10th International Conference on Web Information Systems and Technologies, pages 324-331 Nugraha, Marza Riyandika (2013). The Effectiveness of Electronic Word of Mouth on Consumers’ Perceptions of Adopting Products/Services - A Literature Review. Dewi Lestari Andarwulan, 2015 PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN MENGINAP DI HOTEL IBIS JAKARTA TAMARIN Universitas Pendidikan Indonesia | | Journal of Tourism Management 29, 458 – 468. Electronic Word of - Mouth in Hospitality and Tourism Management. Litvin, Stephen W., Goldsmith, Ronald E., and Pan, Bing (2010). Effects of Attribute and Valence Of E-WOM on Message Adoption: Moderating Role of Subjective Knowledge and Regulatory Focus. (2012), The Effect of Electronic Word Of Mouth on Brand Image and Purchase Intention: An Empirical Study in The Automobile Industry in Iran”. Metode Riset Perilaku Konsumen Jasa, Ghalia Indonesia, ISBN:979-450468-6 Jalilvand, M.R. Electronic Word of Mouth through Social Networking Sites: How does it affect consumers. Hodza, Astrid, Papadopoulou, Katerina dan Pavlidou, Vasiliki (2012). Journal of Interactive Marketing, 18, 38-52. Electronic wordof-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet?. Hennig-Thurau, T., Gwinner, K.P., Walsh, G.

buku pemasaran jasa lovelock pdf

Measuring Motivations For Online Opinion Seeking. Journal of Business Research 59 (2006) 449 – 456 Goldsmith, R.E. EWOM : The Impact of Customer-To-Customer Online Know-How Exchange on Customer Value and Loyalty. Gruen, Thomas W., Osmonbekov, Talai, Czaplewski, Andrew J. Pemasaran Jasa, Prinsip, Penerapan dan Penelitian.

buku pemasaran jasa lovelock pdf

Canadian Center of Science and Education Fandy Tjiptono. Establishing the Dewi Lestari Andarwulan, 2015 PENGARUH ELECTRONIC WORD OF MOUTH TERHADAP KEPUTUSAN MENGINAP DI HOTEL IBIS JAKARTA TAMARIN Universitas Pendidikan Indonesia | | Īdoption of Electronic Word-of-Mouth through Consumers’ Perceived Credibility. Fan, Yi-Wen, Yi Miao Feng, Yu-Hsien Fang, Ruei-Yun Lin (2013). Essentials of Services Marketing 2nd Edition. Christopher H Lovelock, Patricia Chew and Jochen Wirtz. International Journal of Advertising, 30, 47- 75. Determinants of Consumer Engagement in Electronic Wordof-Mouth (Ewom) in Social Networking Sites. International Journal of Electronic Commerce, Vol. Credibility of Electronic Word Of Mouth: Informational and Normative Determinants of On-Line Consumer Recommendations. The Impact of Electronic Word-Of-Mouth Communication: A Literature Analysis and Integrative Model.

buku pemasaran jasa lovelock pdf

The Impact of Electronic Word-of-Mouth: The Adoption of Online Opinions in Online Customer Communities. Paper presented at the 4th International Conference on Management and Service Science (MASS 2010), Wuhan, China. Study on Effect of EWOM: A Literature Review and Suggestions For Future Research. Hospitality Marketing: Principles and Practice. Finding Disseminators Via Electronic Word Of Mouth Message For Effective Marketing Communications, Decision Support Systems Bowie, David and Buttle, Francis.











Buku pemasaran jasa lovelock pdf